The aim of this brief was to focus on art direction and creative strategies. I created the concept of "Coming home to Birds'", drawing inspiration from the brand being nostalgic, largely connected to people's childhood. I looked at the concept of animals who migrate like swallow birds and those who work like ants and squirrels. The idea was of them returning home to see their little ones playing with custard. Play-doh was chosen as the medium to illustrate the fun and nostalgic aspect of the brand.